The Big Food Fight - it's going to be big
Watch out, I'm about to get more preachy than usual.
Please go and watch as much as possible of The Big Food Fight on Channel 4. This is going to be important stuff.
Read about the Chicken Run here. HFW, as ever he is fascinating, but this time he's also showing us some deeply disturbing stuff.
This is about educating consumers and suppliers.
Jamie, Gordon and Hugh might be onto something - let's hope they make a real difference.
Maybe it'll be the tipping point for the kosher food industry as well. Here's hoping.
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