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26 May 2007

More on Fairtrade

More on the fairness of Fairtrade on Word of Mouth, The Observer's new food blog.

The more I read, the more firmly I hold my belief that the small coffee grower is towards the end of the Fairtrade chain of benefits. Whereas at the top of the chain are coffee distributors, anti-globalisation agitators and guilt-ridden consumers all telling each other what a good job they are doing.

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I guess it's easy to get cynical about the whole idea of fairtrade. How is it regulated? Has anyone checked to see that it works? Why not other industries like tea or sugar. Thanks for the post.

Pleasure and thanks for the comment.

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